Speaker Series: Ravi Dhar -- "Consumer Insights and Advances from Behavioural Economics"

  • 26 Nov 2014
  • 6:30 PM - 8:00 PM
  • East India Club, 16 St James's Square, London SW1Y 4LH
  • 0

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  • The YCL welcomes LSE, HEC, Insead, and alumni of all schools who are members of the Global Network for Advanced Management

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Ravi Dhar 
Professor of Management & Marketing and Director of The Center for Customer Insights at the Yale School of Management
speaks on
"Consumer Insights and Advances from Behavioural Economics"

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Wednesday, 26 November 2014
18:30 to 20:00

East India Club
16 St James's Square
London SW1Y 4LH

The East India Club has a dress code of jacket and tie for gentlemen with commensurate formality for ladies, and use of mobile phones is strictly forbidden inside the Club.


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YCL Members: £15
Non-Yale Affiliates (YCL Extended Network): £15


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About the Speaker: Professor Dhar is an expert in consumer behavior and branding, marketing management, and marketing strategy, and he is a leader in bringing psychological insights to the study of consumer decision-making. His research focuses on using psychological principles, such as limited self-control and cognitive limitations in processing information, to investigate fundamental aspects about the formation of consumer preferences and goals, in order to understand consumer behavior in the marketplace.


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About the Talk: In contrast to spending hundreds of millions of dollars on advertising to entreat people to buy their products, this talk will rely on principles of behavioural economics to discuss the structure of the shopping environment and design of marketplace interventions in ways that maximize consumer response. In this talk, Ravi will discuss Yale's framework built on recent advances in behavioural economics to understand how consumers make choices and apply these theories inside the store. The talk will also discuss how shopper marketing should consider consumer trip goals and choice drivers to impact purchase.


The Yale Club of London and School of Management welcome members of the London Clubs of LSE, HEC, Insead, and alumni of all schools who are members of the Global Network for Advanced Management



Please note the following dress code for the East India Club: 

Ladies - smart separates, elegant dress or business attire. Trousers should be tailored.
Gentlemen - business attire or a jacket, collar and tie, with tailored trousers
Casual wear (e.g. leather clothing, denim type material, polo-neck sweaters, tracksuits, t-shirts, shorts, mini-skirts and leggings, training shoes, deck shoes or similar casual footwear) is not permitted.
The East India Club has a strict 'no mobile phones' policy



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